Are Beauty ‘Gurus’ Lying to You?

First of all let me start by saying that I’m not writing this post to try to be controversial – I’m not the first person to to air my views on this subject and I won’t be the last – just my honest opinion, as always …

So, as soon as I saw the YouTube and various online reviews about a majorly sparkly, new range of ‘Stila Magnificent Metals Glitter & Glow Liquid Eye Shadow’ I immediately ordered the rose gold shade – thinking that finally there was an eye glitter that doesn’t gradually spread all over your face …..

How more wrong could I have been?!


Available in 9 metallic shades, at £23 each these liquid eye shadows are pretty expensive!

But with the promise of a dazzling, long-wearing liquid, sparkle eye shadow’  I was prepared to part with my cash – and it’s not all bad – the thick liquid glides on beautifully, dries comfortably and does look amazing initially BUT the glitter particles are relatively chunky and they started dropping down almost straight away – just when I was headed out for the evening ….. an hour later and they were illuminating my face like a bloody mirror ball!

I think perhaps I was particularly unlucky because a chunky piece of glitter also somehow found its way under my eyelid and caused non-stop irritation all night.

When I walked into the bar where I was meeting my friend, she burst out laughing and pointed at my face… which was not only sparkling like crazy but I also had a very attractive, squinting and runny right eye where the piece of glitter had lodged itself…



Despite priming and setting my eye area before applying this product, I had as much fall down as I would usually have wearing loose glitter – and probably more than if I’d used a really decent glitter glue.

At the end of the evening there was still some product on my eyelids and to be fair, it had worn evenly – in that there were no big patches of missing glitter, there was just an even sheen left on my eyes – but I would say that 90% of it was on my face…. and whilst I’m all for a lovely highlight, this wasn’t exactly the look I was aiming for!!

This is the shadow applied to my hand, allowed to dry and then gently rubbed – the glitter came off straight away and left behind a nice smooth colour with what I would describe as a pearl finish….. 

which is what I was left with on my eyes – once all the glitter was on my face!


Now as I mentioned, I had watched several YouTube videos about this product before I ordered it – one of which was a very well-known ‘beauty guru’ who did a whole tutorial based around it, showing exactly how to apply it and she was raving about how there was no fallout…….. really?!

Stila claim the shadow is unique because it gives:

  • Long-lasting sparkle that stays put
  • Luxuriously smooth laydown
  • Lightweight, comfortable wear


Well I’m sorry, I certainly wouldn’t agree with point 1 and that’s the whole reason I bought it!

The cynic in me has to point out that a load of YouTube reviews started appearing all at the same time – and none of the videos stated they were sponsored (as far as I’m aware) – however, let’s be real, there is alot of speculation that certain videos and in particular, some of the regular ‘Monthly Favourites’ videos from the bigger YouTubers, feature products that have been gifted as PR – but also may, shall we say, have been done so along with a little ‘extra incentive’ ?!

I’m not saying that YouTubers promote products they don’t genuinely like – but I just struggle to see how a product can perform so badly, yet have been reviewed so positively?

And this is just the latest in a long line of different products where the same thing seems to have happened.

I appreciate it can tricky with beauty products because obviously everybody’s experience is unique and what works for one person may not work for another…. however I think this is more so in the case of skincare or foundations because that will depend on your individual skin type – but when it comes to eye shadows, really can there be that much variation in someone’s experience? To me something like that either works or it doesn’t?

So this does make me think about the speculation that’s out there in the blogging world and has been for a while. 

I know first hand that thousands upon thousands of us Bloggers and Vloggers spend their own money buying the latest products to review, to keep our content fresh and up-to-date….. and of course it’s always lovely when a brand offers to gift you products to review. However I believe there’s a way of working effectively with brands whilst remaining honest – because isn’t that what your readers and viewers deserve?!

I’m not in the position of having huge brands like Stila send me products, maybe one day eh?! But I imagine it must be a little intimidating or awkward if you are sent expensive products before they are even released to the public and you have a negative experience – it must be tricky to know how to handle that….. BUT there are YouTubers who are very successful, who still get sent PR from tons of brands and who are not afraid to speak their minds, to call a product out when it’s not right….

And they are the kind of people I support and watch on a regular basis.

And so the debate continues…

So back to the product – that was £23 I’m never going to get back – anybody want a glittery eye potion in ‘nearly new condition’ that guarantees a scratched eyeball?!

Comment asap to be first in line 😉



  1. August 13, 2017 / 6:40 pm

    Oh my, I usually don’t follow closely what’s new in makeup to be honest but if I spent 23 quid on the eye shadow with such a low performance I would be bloody disappointed! Lately I’ve come across more and more dishonesty in the online influencers’ world which is rather sad. I understand you want to keep good relationship with PRs and brands which could be damaged by a bad review, but hey, it’s super easy to say that the product didn’t work for you, most brands would appreciate your honesty and if they don’t, well, they aren’t worth working with then.

    • August 13, 2017 / 7:49 pm

      I totally agree, it really isn’t that difficult to find a balance and keep your reviews honest?! I think smaller bloggers are far more upfront with their real opinions…

  2. August 13, 2017 / 11:24 pm

    Ugh I hate it when products don’t live up to the hype! Especially when they’re pricey enough to not buy on a whim.

  3. August 14, 2017 / 5:00 pm

    Thank you so much for your review, you saved my money. I was eyeing these eyeshadows after hearing some great reviews about them. I do agree with you on the views regarding the impact that we have on ourselves when we see a favorite social star to recommend something, I have started to not follow just a single person but get some reviews of few bloggers/vloggers I trust before buying something. The best thing I try is to go to the store and check the product, which is always not possible but a better option for products like these.

  4. August 16, 2017 / 5:56 pm

    What a huge bummer! Nobody wants to have that much … sparkle. As for advocates for specific products (coming from a Network Marketing Professional), I can see how this is really frustrating. It’s why I’m honest about the products that are available through my company that I love and that I don’t.

    Otherwise it would make me untrustworthy. Much like you feel here about this product’s reviews.

  5. August 16, 2017 / 9:50 pm

    I’m disappointed for you that it didn’t live up to expectations, but thank you for such an honest review. For a product that costs that much, I’d certainly expect glitter that stays put where it should be.

  6. August 17, 2017 / 10:46 am

    My friend had a similar experience when she was hoodwinked by a Younique seller!

  7. August 18, 2017 / 12:54 am

    Thanks for sharing your experience with this! Not gonna invest my money! It’s sad that so many beauty gurus aren’t honest with reviews and care more about $$$! 🙁 xx

  8. August 18, 2017 / 7:58 pm

    Love the color, but its unfortunate it Ddnt leave up to your expectations.

  9. August 21, 2017 / 11:52 am

    Such disappointment! Here in the States, we can take back used products. That’s a lot of money for something that isn’t what its cracked up to be!

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